Part 5/15:
Once a growth engine for Nike, China’s revenue declined by 20% in 2022 due to COVID-19 restrictions and geopolitical tensions. As China is crucial for Nike's international growth, these setbacks have contributed significantly to the company's recent revenue stagnation.
Competitors Rising from the Shadows
Despite its struggles, Nike remains a massive force. However, the landscape has shifted, and several brands are increasingly encroaching on its traditional territories.