Part 6/15:
Historically seen as the “uncool” dad-shoe brand, New Balance has undergone a remarkable transformation. Collaborations with figures like Jaden Smith, Jack Harlow, and notable athletes have elevated its status. Their sleek silhouettes, premium positioning, and smart marketing campaigns—featuring stars like Shohei Otani and Coco Gauff—have turned New Balance into a consumer favorite. From $3 billion in 2019, their revenue more than doubled, reaching nearly $8 billion in 2024, reflecting over 20% annual growth.