Part 10/15:
While Nike faces mounting competition, it retains significant advantages, particularly in institutional relationships and sports sponsorships. One of Nike’s greatest assets is the Jordan brand, which alone generates about $6.6 billion annually—more than most companies on the entire revenue comparison chart. The iconic Air Jordan sneakers have become cultural icons, with sell-out releases and deep roots in basketball, NFL, and even soccer.
Further, Nike’s longstanding contracts with the NBA (since 2015, worth approximately $1 billion annually) and the NFL (since 2012, extended multiple times) give it a dominant foothold in professional sports. These leagues and leagues’ agreements ensure Nike’s logo remains omnipresent in major sporting moments, reinforcing its cultural relevance.