Part 11/15:
The Shifting Focus in Football
Nike’s fortunes in football are more mixed. While many top stars like Jude Bellingham and Pako Saka now wear Nike, prominent players like Messi (Adidas) and Neymar (Puma) have shifted allegiances. However, Nike maintains a strong presence through national teams and tournaments, including the upcoming 2026 World Cup, with key team sponsorships and deals.