Part 14/15:
Nike’s current challenges highlight the volatile nature of the athletic apparel market. Even giants are vulnerable when consumer preferences shift, and competition innovates faster. The brands rising now—New Balance, On Running, Hoka—are not just competitors; they embody a new cultural shift around comfort, design, and authenticity.
Stay tuned because the next chapter in sportswear history is being written now, and the outcome remains uncertain. Will Nike rebound or will it become a relic of its former self? Time will tell.
Interested in the future of sports brands?