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During Dogtober, he commits to donating a portion of his ad revenue to local dog rescue organizations that transport dogs from southern states to Minnesota, where good spay and neuter laws have created a shortage of adoptable pets. His main channel, as well as his secondary channel, The Dog Man, will contribute. He encourages viewers to visit and subscribe to the latter, emphasizing that the more followers it has, the more exposure YouTube provides, and ultimately, the more funds raised. All revenue from that channel and one of his videos on this channel will go directly to rescue efforts.