Part 10/14:
The Reality of Disruption: Innovation vs. Marketing Hype
Musk is highly critical of traditional automakers’ marketing efforts, which often lack substance. For instance, Musk cites a Ford ad—forgotten and disconnected from reality—that claimed to have developed a new EV, but in fact had merely rebranded existing vehicles and added batteries. Ford’s investment in autonomous tech via Argo AI was abandoned, highlighting a disconnect between marketing and actual technological development.