Part 5/14:
The Model 3 Highland launched in early 2024, featuring sleek design updates, ambient lighting, and aerodynamic improvements. Despite strong product upgrades, demand is constrained by high interest rates and supply limitations. Production at the Texas Gigafactory is running at only 35% capacity, in part due to limited US-made batteries needed to qualify for the full EV tax credit. Price reductions—up to $11,000—aim to stimulate sales, but overall demand remains cyclical and sensitive to broader economic conditions.