Part 1/14:
The Future of Automotive Software and Industry Disruption
The Logo Dilemma: Branding on Touchscreens
A key point of discussion centers around what logo will appear on the increasingly digital steering wheel. Traditionally, when you look at your smartphone, the brand—like Apple—is displayed prominently. If a car's steering wheel transforms into a touchscreen or digital display, the question arises: should it show the automaker's logo or the software platform powering it? The debate underscores a broader industry trend: software is becoming the true "king" in automotive design and user experience. The ultimate branding decision will reflect whether the car manufacturer or the software provider holds dominance when it comes to vehicle interfaces.