Part 11/13:
Big O passionately criticizes the NFL's business-centric approach, emphasizing that the league's immense revenue streams—via property, advertising, luxury amenities, and ancillary events—mean that ownership often prioritizes profits over competitive success. Ross, as profiled, exemplifies this: properties that generate continuous income even as the team underperforms.
He calls on fans to reject the corporate facade—burn merchandise, boycott games, and make Ross's indifference palpable. Only when the financial stakes feel the pain will ownership start to care enough to make meaningful changes.