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Analysts like Gary Black project that Tesla will deliver around 20,000 Cybertruck units in 2025—substantially fewer than the 37,000 units expected in 2024. The decline reflects new trims with stripped-down features and the market’s initial reluctance to embrace the vehicle’s distinctive size and shape outside North America.
The Cybertruck's unique aesthetic and size make it highly recognizable—both a strength and a potential barrier. The vehicle’s bold shape can promote brand visibility but may deter global expansion, especially outside the U.S., where demand remains uncertain.