Part 5/10:
OpenAI’s expansion into shopping and search fundamentally challenges Google’s longstanding dominance. The technology positions ChatGPT as the new starting point for online discovery, potentially redirecting user traffic away from traditional search engines towards conversational AI platforms.
The trend aligns with other major tech giants’ strategies. Companies like Google are developing their own AI models (e.g., Gemini), and Apple is exploring deeper AI partnerships. Walmart’s alliance with OpenAI effectively positions it as a key player in this evolving ecosystem, with the potential to capture a larger share of AI-driven commerce.