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What makes this even more impactful is the marketing reached via social media channels. Kim Kardashian, with her 500 million followers, posted multiple updates about Tesla's Optimus. Given that Kardashian's typical sponsored posts command around $2 million each, her posts amount to an estimated $10 million worth of free advertising. Notably, she did not disclose any paid partnership, implying that these posts were genuine endorsements or product placements, not paid ads.