Part 9/13:
Competition and Market Alternatives
In North America, the launch of BYD's Seal electric sedan—aimed at rivaling the Tesla Model 3—is notable, although currently exclusive to Mexico. While some skepticism exists about BYD’s ability to threaten Tesla’s dominant position, especially considering Tesla's previous sales success with the Model 3 in China, the competition underscores the expanding landscape of electric vehicles.
Meanwhile, the interest in electric pickup trucks persists, with models like Rivian and Ford F-150 dominating search volumes and market curiosity. The Rivian R1T and Ford F-150 Lightning continue to compete fiercely, though in various regions, Tesla's Model Y remains a top search and purchase choice.