Part 3/13:
The demand for the Cybertruck is so robust that it’s challenging to keep track. For instance, Canori recently conducted a survey with a broad audience—not limited to existing reservation holders, but randomly sampled people—where one-third expressed willingness to buy the Cybertruck. This higher-than-expected positivity rate corroborates the narrative that the product is resonating beyond early adopters.
Even amidst some initial delays or production hurdles, the general trend indicates a blitz of interest, suggesting Tesla’s strategy to generate hype and interest is working perfectly. Interestingly, the delivery event itself might have been intentionally understated—Tesla possibly avoided a more over-the-top spectacle that could have further amplified excitement.