Part 12/15:
While Tesla continues to innovate, consumer sentiment remains varied. Kamisa cites survey data indicating only 27% of respondents express favorability toward Tesla, compared with 60% for Toyota, underscoring the brand’s challenge in expanding market dominance. However, awareness about Rivian remains relatively low, hinting that Tesla’s lead could grow as more consumers learn about the Cybertruck.
Notably, political affiliations influence vehicle preferences, with conservatives slightly more likely to view the Cybertruck unfavorably, possibly due to resistance to large change or technological shifts.