Part 4/10:
Data from research firms like Antenna show that cancellation rates for services like Disney Plus doubled in September 2025—up to 8%—similarly, Hulu's cancellation rate doubled to 10%. While these figures are often spun as reactions to the suspension, they may instead reflect broader industry trends and consumer fatigue. Signups, meanwhile, increased, somewhat offsetting cancellations, but the underlying ratings data indicates a downward trajectory for Kimmel’s show.