Part 7/10:
However, there is also concern about advertiser support. Mainstream brands tend to shy away from content that becomes too polarizing or offensive. The guardianship of advertiser dollars suggests that Kimmel’s content, characterized by personal insults and venomous tirades, may be unsustainable in the long run, especially if it alienates key markets.
Future Prospects: Fade or Reinvention?
Industry insiders and industry critics agree that Jimmy Kimmel’s current contract likely signals the end of his tenure. With rumors swirling about exits, cancellations, and the possibility of him shifting to independent platforms like YouTube, his physical presence on network television appears doomed.