Part 5/12:
Consumer interest in EVs continues to surge. A recent study by CarX Automotive found that over 51% of consumers are considering purchasing a new or used EV within the next year, up from 38% in 2021. The popularity of Tesla’s used vehicles is evident, with Model 3 maintaining the top spot among used EVs in the U.S., and Model Y ranking fifth—highlighting strong loyalty and desirability for Tesla’s offerings.
Tesla’s strategy of highlighting features like "Dog Mode" in marketing campaigns aims to appeal to pet owners and families, further broadening its appeal. Meanwhile, the company’s global EV market share increased to 20.1% this year from 17.1% last year, demonstrating solid growth in a competitive landscape.