Part 3/12:
This unrestricted access represented an unprecedented opportunity to understand Musk's multifaceted persona—the genius, the demon mode, and everything in between.
Diving Into the Process: Shadowing & Interviewing
Isaacson’s method is rooted in immersive journalism—being alongside Musk during pivotal moments, from factory visits to rocket launches. Unlike previous biographies that rely heavily on interviews, Isaacson emphasizes experiencing Musk's world firsthand. He recalls walking the lines in Boca Chica, Texas, at the SpaceX Starship site, and visiting Tesla’s gigafactory in Austin, immersing himself in the environments Musk operates in.