Part 10/13:
At a recent Deutsche Bank automotive conference, the industry’s outlook appeared bright. Leading automakers like GM and Ford showcase resilience, with strong consumer demand and stable pricing. They remain committed to their EV strategies, investing heavily and forming partnerships, including with Tesla, to reduce costs and enhance adoption.
Of note, while some industry experts initially believed legacy automakers might struggle with EV profitability, recent announcements of billions in investment suggest they’re doubling down—managing their internal combustion engine (ICE) operations while transitioning to electric. However, this dual approach might incur long-term costs, especially if EV margins outperform traditional vehicles.