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He also supports Tesla’s strategic decision to avoid advertising, which many see as unconventional but cost-effective. Elon Musk's recent commitments to trial some advertising indicate a potential shift, but Tesla remains primarily driven by word-of-mouth and product excellence.
Elon Musk’s Strategic Focus Shift
A major turning point was Musk's reassessment of priorities. Initially, his focus on Twitter created concerns that Tesla might be neglected. However, recently, Musk’s attention appears to be realigned with Tesla’s core operations, including product launches like the Cybertruck.