Part 3/10:
In contrast, NBC entered a different arena with its $27 billion deal for NBA rights. Unlike ESPN, NBC doesn't rely on the league for survival. The network boasts an abundant array of content—ranging from WWE shows, the Olympics, NFL games, college sports, and hit series like Law and Order. For NBC, the NBA is a strategic addition, not a lifeline. However, according to reports from the Wall Street Journal, executives and Wall Street analysts are increasingly concerned about the long-term profitability of this massive investment. Early estimates suggest NBC could face losses upwards of $1.4 billion in the first year alone, with potential total losses over the next decade reaching $14–$16 billion.