Part 6/10:
The Implications for Advertising and Business Models
The potential displacement of traditional search results raises urgent questions about Google's revenue streams. Currently, 57% of Google's income derives from search-related advertising—an economic engine that could be disrupted if AI browsers become the primary means of information retrieval.
As Pat, an expert commentator, pointed out, this revolution is akin to how streaming replaced cable television or how Netflix disrupted blockbuster rentals. The shift toward AI-driven search and browsing could threaten Google’s AdSense model, similar to how emerging technologies have historically disrupted established giants.