Part 9/10:
A major question looming is how Google will respond. The company is investing heavily in AI, but whether those efforts will be sufficient to retain their dominance remains uncertain. The competitors—such as Perplexity and others—are actively vying for AI browser market share, which could dramatically reshape how consumers access information.
In fact, the disruption is already underway: Google’s search engine has held a near-monopoly for over a decade, but recent declines in market share and the rise of AI-based solutions suggest that the era of keyword-based search may be nearing its end.