Part 7/10:
Despite these pragmatic realities, player demands are escalating. The WNBA has seen increased viewership and ratings, with stars like Caitlyn Clark performing exceptionally well even without the league’s biggest stars. This success has emboldened players to push for more benefits, including a share of league revenue, better salaries, and improvements in working conditions.
Yet, if these demands lead to a strike or a significant reduction in league operations, the league’s fragile financial footing could be irreparably damaged. Without the league's survival, no revenue-sharing model can sustain the players’ aspirations for more lucrative contracts.