Part 6/12:
The industry’s old publicity model, which involved strategic hiring of big stars to salvage mediocre scripts, is no longer effective. Streaming services have democratized access to high-quality content, diminishing the influence of big-name stars. Moreover, celebrities’ reluctance to engage authentically on social media and in interviews further alienates them from modern audiences. Radically, many now see traditional stars as distant and out of touch—they don’t “give the people what they want” anymore.