Part 7/12:
Tesla’s vehicle refresh timelines continue to attract attention. Despite some delays with models S and X, Tesla is aggressively refreshing other models like the Model 3 and Model Y. Ives highlights the upcoming Model 3 refresh, expected in the next few months, as an essential step to maintain Tesla’s competitive edge. The Model Y refresh, codenamed Juniper, is slated for October of next year.
Critics often point to Tesla’s refresh strategy as a vulnerability, but Ives counters that Tesla’s extensive experience with high-frequency design updates will enable the company to adapt and optimize. Moreover, Tesla’s success in continuously iterating on vehicle design is critical, especially as legacy automakers with long histories of model updates attempt to challenge Tesla’s market dominance.