Part 8/12:
A hot debate surrounds whether Tesla should begin advertising, a departure from Elon Musk's long-standing stance that the company can thrive without traditional marketing. A recent article explores five reasons related to this question:
1. Maintaining the Rebellious Underdog Image
Tesla’s brand appeal partly hinges on being the innovative outsider resisting the conventional auto industry. Advertising could erode that rebellious aura, as it might suggest that Tesla needs to buy its way into popularity—something that could diminish its unique identity.