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Critics often claim Elon Musk is erratic or dishonest, citing past missed promises like full self-driving readiness. Introducing advertising might fuel these criticisms, but Musk himself has historically emphasized that Tesla does not need traditional advertising, and his approach has largely been successful so far.
3. Demographics and Media Consumption Trends
Tesla isn't as absent from the digital space as some believe. The company disseminates content via social media and word of mouth, but it does not advertise through traditional media. Notably, younger audiences increasingly shun cable TV, favoring online content—a shift Tesla is already adapting to.