Part 10/12:
Major competitors like legacy automakers are investing heavily in advertising, especially for electric vehicles. Interestingly, data shows that Tesla’s advertising efforts by others tend to increase Tesla’s sales, not cannibalize it. This indicates Tesla’s superior product quality might give it an edge regardless.
5. Trying Comes with Risks
While many argue that experimenting with advertising could prove beneficial with minimal downside, James contends otherwise. It could harm Tesla’s brand, invite more critic scrutiny, and backfire by undermining its core identity.
Conclusion: