Part 3/11:
Despite the sizable discounts, Byd's sales figures paint a mixed picture. In March, Byd sold 6,000 units of the Byd Clint model, reflecting a 22.5% decline from February. Over the first quarter, Byd shipped about 20,000 units, marking a 51% decrease compared to the last quarter of the previous year.
This slowdown in sales raises questions about Byd's competitive positioning. Notably, the company’s sales figures stand in contrast to the aggressive discounts offered, suggesting underlying challenges in market acceptance or consumer interest.