Part 9/11:
One plausible explanation for the declining sales of the Seal and Han is the overwhelming number of models Byd offers. The company seems to be rapidly expanding its lineup with numerous models, from the Seagull and Sea Lion to the Dolphin and 803, creating complexity in manufacturing and marketing. While Tesla has been criticized for limited choices, Byd’s approach of numerous models might be diluting their brand focus and operational efficiency.
Moreover, the high number of models necessitates multiple production lines, potentially reducing profit margins per vehicle, especially if they are heavily discounted to sell inventory. Byd's strategy appears to rely on volume, but whether this will translate into sustained profitability remains uncertain.