Part 8/13:
By internalizing the production process, Tesla shifted the industry’s traditional paradigm, where raw material costs dominated battery pricing. Instead, manufacturing efficiencies in the Gigafactory became the pivotal factor, enabling Tesla to produce vehicles like the Model 3 at accessible prices and accelerating the adoption of electric vehicles globally. This factory exemplified Musk's philosophy of vertical integration, where controlling all facets of production radically improved efficiency and lowered costs.