Part 6/10:
The Long-Term Vision: Building Customer Loyalty and Market Share
Musk envisions a future where Tesla’s aggressive pricing and strategic advertising lead to the addition of 20 million new customers annually. He cautions that in the short term, frequent price cuts might impact brand perception—especially among existing customers—but sees long-term benefits in making vehicles more accessible and strengthening Tesla’s market leadership.
He compares this approach to Kodak’s failure to capitalize on the digital revolution, implying that Tesla’s proactive moves to lower prices and increase demand are essential for sustained dominance in the EV space.