Part 8/10:
Musk believes that consistent, strategic advertising should come once Tesla reaches a point where further price reductions are unnecessary because the vehicles are already sufficiently affordable. He advocates for targeted campaigns that highlight factual benefits—such as safety and speed—wrapped in emotional stories. Once a price point is achieved where demand is strong and stable, advertising can then be used to accelerate growth further.
He emphasized that advertising during these scenarios becomes far more effective and justifiable, especially when combined with clear, fact-based communication.