Part 10/10:
Elon Musk’s insights underscore a nuanced understanding of market dynamics, branding, and demand generation. He advocates for a careful balance: lowering prices to make EVs more accessible, leveraging media coverage of price cuts as a marketing tool, and selectively using advertising strategies once market conditions favor it. For Tesla, the future seems rooted in maintaining cost leadership, fostering demand, and pioneering marketing innovations that challenge traditional automotive marketing paradigms.