Part 9/11:
Corporate decision-making in entertainment increasingly centers on maximizing profits, sometimes at the expense of artistic integrity or franchise longevity. Disney’s past pullback from marginally profitable projects exemplifies this approach, with executives preferring to cut losses rather than sustain underperforming assets. The same logic applies to DC Comics and Warner Brothers' strategic considerations.
The recent underperformance of blockbuster films—such as Superman's lackluster box office—is likely to influence actor contracts, creative direction, and investment priorities. Gunn’s ongoing plans could be torn apart or altered dramatically if new ownership deems the current trajectory unprofitable or incompatible with its vision.