Part 10/13:
Tesla initially focused on high-end vehicles like the Model S but has shifted toward capturing the mass market with more affordable models such as the Model 3 and Model Y. The decline in high-end registrations (e.g., a 75% drop for the Model S since January 2022) signifies a move toward mid- and low-end EVs, where North American automakers like GM, Hyundai, and Korean manufacturers excel.
Potential Risks
Some analysts note that Tesla’s dominance might be challenged in these lower price segments, which are crucial for industry-wide EV adoption. Yet, overall, Tesla’s leadership in the EV market remains unchallenged as long as it continues to grow substantially—around 50% annually.