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A key factor influencing these numbers is Tesla's strategic admonitions about the upcoming Model 3 Highland refresh. Many Germans and Europeans, known for meticulous vehicle maintenance and high standards, may be postponing new orders until the refreshed models arrive. This cautious buying behavior affects short-term sales figures but is expected to recover in subsequent quarters.
European Market Dynamics and Consumer Trends
On a broader scale, Tesla's market share in Europe remains stable on a year-over-year basis. Despite fluctuations in quarterly deliveries, the company's persistent presence and the overall growth of EV sales—91,500 units in Q4 compared to 76,000 in Q1—highlight an underlying upward trajectory in European EV adoption.