Part 9/10:
Disney’s efforts come amidst a broader cultural backdrop—marked by political polarization and questions about national identity. The company’s decision to emphasize patriotism could be seen as a strategic effort to appeal to American pride, especially during a period of global uncertainty and domestic division.
Some analysts interpret Disney’s focus on American themes as an indicator of the brand’s desire to resonate with core values and to reinforce its identity as a quintessential American company. This move also reflects an understanding that American consumers, despite contention, largely hold a sense of pride and nostalgia connected to the country’s history.