Part 9/13:
He expressed skepticism towards Toyota's hydrogen-focused strategy and its uncertain pivot to EVs, citing global demands from organizations urging Toyota to accelerate its electric transition. Tesla, by contrast, continues to lead in innovation and market share, which he believes will only increase as the EV market matures.
The Impact of Price Cuts and Battery Costs
Commenting on the strategic significance of price reductions, Ives highlighted that Tesla's flexibility allows it to navigate margin pressures while expanding its market share. As battery prices decrease, Tesla's cost structure will become even more competitive, enabling further price cuts and market penetration.