Part 6/11:
Despite some resistance rooted in brand perception, Tesla’s affordability remains a key driver. Historically, consumers prioritize price over brand affinity or CEO reputation—especially when the vehicles are perceived as a “good deal.” As Tesla continues to lower prices, it becomes accessible to a broader audience, capturing market share from traditional automakers and challengers alike.
Moreover, the expansion of charging infrastructure, such as Tesla’s Supercharger network, reduces one of the main barriers for EV adoption. While some consumers prefer to charge only at home, ongoing infrastructure development and more widespread EV acceptance could alleviate these concerns over time.