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Over the past decade, Wawa has doubled its revenue, added nearly 90% more employees, and expanded into 12 states with an ambitious target of reaching 1,700 stores by 2030. Its growth has been organic, without reliance on mergers and acquisitions. Instead, Wawa focuses on steady, strategic expansion, primarily targeting urban markets with a focus on delivering high-quality, fresh food options.
Innovation at the Heart of Wawa
At its Innovation Center near headquarters, Wawa continuously tests new products, from creative hoagies to innovative sauces, coffees, and smoothies. The company's emphasis on food innovation is evident, with 15 limited-time offerings annually, including seasonal favorites like the Thanksgiving-inspired Gobbler—its most popular item during the holiday season.