Part 4/10:
Customer trust plays a significant role in Wawa's product strategy; it has phased out third-party brands in favor of exclusively offering Wawa-branded food and beverages, which has resonated well with consumers. Coffee remains a cornerstone, with nine variations available across stores.
Competitive Edge Through Food and Customer Loyalty
Data shows that customers who visit Wawa are increasingly choosing it over traditional quick-service restaurants like Burger King, Wendy's, or Starbucks, especially for breakfast—a segment experienced a 5% increase in traffic in food-forward convenience stores versus just 1% growth in QSRs.