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The company's expansion into Florida in 2012 marked its entry into the Midwest and beyond, with the state now holding the most Wawa stores outside its original markets. This expansion involved extensive research to understand local customer needs, which has paid off with strong store performance.
Navigating Competition and Challenges
The convenience store industry is fiercely competitive, with giants like 7-Eleven and Casey's, as well as grocery stores and fast-food chains ramping up their food offerings and delivery options. Wawa faces the challenge of maintaining quality and customer experience while scaling.