Part 8/10:
With rising inflation—wages, ingredients, and prices increased by about 22% since 2019—Wawa is working to balance profitability with value. The company recognizes the importance of providing more value, better quality, and competitive prices to stay ahead in a crowded market.
Innovation remains central; Wawa's broad menu and diverse product offerings give it room to compete aggressively against fast-food chains and grocery stores offering pickup and delivery. However, it must continuously adapt to regional preferences and local competitors to sustain growth.