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This led to the development of a new shoe line, designed entirely in Florida and produced in five esteemed Italian factories. These shoes, called FLBs (Future Looks Bright collection), are crafted with premium Italian leather, emphasizing patience and meticulous attention to detail. Each pair involves the touch of 50 skilled artisans, embodying a blend of luxury, durability, and comfort.

The Birth of a Luxury Footwear Brand

The shoes are uniquely positioned in the market — combining the elegance of Italian design with innovative super foam used in popular athletic shoes like Hoka and Encloud. The speaker proudly highlights that these shoes are the only ones in the world with this super foam integrated into luxury footwear, enhancing comfort without sacrificing style.