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Currently, YouTube offers creators approximately 55% of ad revenue, a detail that has drawn criticism for its seemingly low percentage. On the other hand, Twitter’s potential to provide higher payouts—possibly 75% or more—could drastically increase creators' earnings.
For content creators, even a small percentage increase in revenue can mean more profit and greater flexibility, especially considering the significant expenses involved in producing high-quality videos. More lucrative monetization options on Twitter could entice creators to shift away from YouTube entirely.