Part 6/9:
For example, Twitter's integration of comments, direct engagement, and real-time interaction makes it a compelling platform for creators and audiences alike. Users often switch platforms based on convenience, content preferences, or the presence of favorite creators; if their preferred creators migrate, their engagement on YouTube could wane.
The Cultural Shift and the Decline of Traditional Platforms
The author reflects on the fluidity of platform loyalty, noting how users like themselves shift easily from one app to another. This adaptability is exemplified by how many once only watched podcasts on YouTube but now follow creators on Spotify or other platforms when they migrate.